How come?

In KL, I see people everywhere. At the mosque, I see them. At the shopping malls, I see them. At the cafes and restaurants during breaking of fast, I see them. On the road while driving, I see them. In other words, they are everywhere. During the fasting month, I go to any mosque, its crowded. I thought wow! People are more religious now. Then I go to the shopping complex, its crowded as well. In fact, even more so! How come?